Don’t let budget constraints hold your small business back from advertising, promoting, and marketing your brand to the maximum. Take control of your marketing strategies here.

Promote, Promote, Promote!
Take every opportunity to promote your business at a local level. Stay in contact with local schools to offer prizes for their fundraisers in exchange for a banner or signage. Use LinkedIn as a way to reach out to potential customers. Run the marathon with your logo on a t-shirt. These are all ways to capture the attention of people and get your name out there.

Build Some Bridges
Email marketing is an effective way to make connections with old customers. Research shows that email is the preferred method of communication between the customer and small businesses, leading to the highest instances of click-throughs and conversions.

Become Social Media Savvy
If you have a new product to launch or an exceptional staff member, what better way to let customers know about it than to post on your business social media accounts. People are far more likely to register content when it involves posting videos. So, become a social media expert with engaging content.

Lights, Camera, Action
A picture says a thousand words, so be camera ready at all times. If it involves telling the story of a customer success story, get their permission if you are using their image.