Personal brands are something every small business can have. It can be the little icon that appears when someone accesses your website or the labeling on your products. If you have a brand that you aren’t happy with, don’t be afraid to re-brand. Branding is all about who you are and what you are marketing.

Don’t Be Afraid to Be Yourself
Before you jump straight into choosing a brand, think about the knowledge and expertise you possess. Share these skills with others using content information, blogs, and teaching videos.

Design Your Platform
Your platform is your voice, your image. You can create the perfect platform using websites, social media, and podcasts. Just get your message out there, and build your logo, icon, font, message, and statement around it.

You Are the Expert!
You don’t have to be told that your opinion and skillset is unique, and no one else will have the same take on things as you do! When you understand the importance of values and sharing them with others, you have an indispensable asset.

Own Your Values
When you have a clear picture of what you identify as valuable, in both your professional and personal life, your goals can be defined around your passions and information you can offer.