For your small business to succeed, you need to introduce your product or service to as many people as possible and accomplishing that will require a robust advertising strategy.

Your strategy should encompass various advertising mediums, so let’s look at a few of those.

Types of Advertising

  • Internet marketing – You can use the internet to provide useful information about your business to your customers. This marketing may be in the form of blogs, direct e-mail, search-engine marketing, social-media marketing, pay-per-click advertising, and the like.
  • Supermarket advertising – Supermarket advertising refers to ads displayed in various parts of a supermarket. The locations might include shelves, shopping carts, and receipts. This type of marketing method is an excellent way to make local business connections, especially in Dobbs Ferry, Westchester, NY.
  • Giveaways & promotions – This platform serves up as another powerful way to encourage the public to engage with your business or brand. It can help create brand awareness, generate engagement with your target audience, and enables you to collect leads with high conversion rates.

There are a multitude of advertising methods to reach local customers, and it takes a combination of them to power your marketing program effectively. Take the time to research and understand your target market before identifying and employing the methods that promise to bring you the best return with that market. We recommend that you start by consulting with experts at inMark Media to make the best of your marketing efforts!