What is a logo?

A logo is a visual image that represents a company. In a group of pictures and words, you can tell the different companies and brands from the simple graphics they have chosen to associate with their product or service.

In a busy world where words take up more time than graphics, logos help make the companies memorable. For instance, a graphic of a bitten apple will remind you of apple products while a tick may remind you of Nike shoes.

Setting Your Business Apart From the Competition

A logo is an identity that helps to propel your products further from the competition. It’s thus essential to create one that is unique to yourself. This way your clientele will not confuse your products with those of the competition.

Everyone wants something that piques their interest. Being different from the competition shows how much you’re willing to do things differently from the norm. A different logo from the usual Italian chef on a box of pizza works wonders on brand separation.

Creating Brand Recognition and Loyalty

You can tell your branding strategy works when your clientele can differentiate the name of your company and your products from the logo alone. Brand recognition is one of the successes of strategic branding processes. Your clients associate with your brand and become loyal to that.

Changing the brand to upgrade the look betrays some part of that brand loyalty. Remember consistency is vital in branding. When you keep changing the color pallets and the logo graphics, your clientele will get confused about your new change and thus choose the next best brand.