Facebook is a useful marketing tool. But if you want to be successful with this tool, you must learn how to use it properly. Let’s explore how you can convert potential customers with Facebook ads.

Use Professionally Created Visuals

Facebook favors images and videos over other types of content. Keep in mind that it takes only about 2.6 seconds for a viewer’s eyes to choose what to settle in on.

With that in mind, the visuals in your ads must stop your audience in its tracks. The best way to achieve this stopping power is by investing in professionally created, attention-grabbing videos and images.

Invest in High-Quality Copywriting

Another effective way to convert buyers with Facebook advertising is to write exciting, engaging, and persuasive content. Keep your copy concise and straightforward, devoid of business jargon and sales language. If you don’t have the expertise on staff, consider outsourcing your copywriting. High-quality text that reflects your brand’s personality is an excellent way to create customer engagement.

Include Persuasive Calls-to-Action

When you advertise on Facebook, never forget to include a call-to-action (CTA). Without asking for action, your ad doesn’t achieve your goals for what you want your audience to do when they view it.

A CTA gives your post purpose. You can use power verbs, such as “click,” “sign up,” “subscribe,” and “learn more,” to trigger your audience to act. Or get a little more creative and spice up your CTA to make it fun. Start a contest, ask a question, seek feedback, and the like.

Target the Right Audience

If your Facebook advertising is not delivering your desired results, it might be because you are targeting the wrong people. When you advertise on Facebook, start by targeting the low-hanging fruit – those people you believe are already interested in your product or service. These might include people who have:

  • Subscribed to your mailing list.
  • Clicked on your previous Facebook ads.
  • Been clicking around your website.

Facebook also allows you to target people based on occupation, interests, age, location, gender, and more. These are highly useful classifications when it comes to marketing your product or service.

If you start with the tips we’ve presented here, you’ll start seeing positive results from your Facebook ads.