Promoting your podcast is just as important as creating it because, without a proper pitch, your podcast can get lost in no-man’s land. Consider the following tried-and-true techniques to draw the masses to your podcast.

Social Media Advertising

Facebook, Twitter, Instagram, Google Plus, and other social-media platforms serve up fantastic opportunities to let the world know about your podcast. In fact, social media is one of the most powerful digital marketing tools in today’s marketplace.

So, what should you do? Announce new episodes on various social networks. Start a Facebook group, creating a platform to connect directly with your listeners. Take advantage of the various communities available to podcast producers. You get the idea.

Convert the Podcast into a Video

Another effective marketing strategy is to repurpose your podcast for other platforms. For example, consider converting your podcast to a YouTube video, giving your audience something to share and delivering while allowing search-engine optimization (SEO) benefits at the same time.

Creating a video doesn’t require much effort because you already have the content. Once you upload it to YouTube, consider annotating your video with links to other relevant episodes and resources on your website, further boosting your SEO.


Research shows that at least 70 percent of podcast enthusiasts listen to podcasts through Podcatchers, a podcast application to which people subscribe. The app automatically downloads podcasts to their devices as soon as they are posted to a website.

If you want to get a portion of this massive audience, consider submitting your podcast to multiple Podcatchers, of which there are many. Do your research to find ones that fit your company’s marketing goals.