So you’ve come up with the perfect social media giveaway campaign, or you’re about ready to announce a new product. Your picture is ready to go, but now it’s time to tackle the Instagram captions.

We can’t stress it enough: Instagram captions matter as much as the picture itselfif not more!

Even though your picture may be attractive, and the giveaway is to die for, if the caption is too cluttered and grammatically incorrect, your post will lose a lot of its potential. Here are a few ideas that will help you create attractive and creative formatted captions:


  1. Where you create


Don’t create your captions in the Instagram app. Instagram is very unfriendly to caption-composing users because the drafted preview won’t show you an accurate depiction of how the caption will actually post. And, the preview window is small, so errors are easier to miss. Instead, write out the caption in your notes app or in a word document.


  1. Get it all out


Start out by writing out what you want to say—simply let it flow. Don’t worry about spacing, grammar, or emojis. Just get it all out with as much personality and brand-relative voice you can muster. Your caption is a synopsis of your business, so it is important to focus on reflecting who your business is in your captions.


  1. Revise, revise, and revise again


Sure, most people won’t stay on your posts for too long, but for those that do, grammatical errors will turn them away. Make sure your caption is free of misspelled words or poor sentence structure. If need be, copy and paste your caption into a word document and word check the caption.


  1. Spacing


Spacing out your Instagram captions will make them more appealing to users, especially if they are long. However, Instagram is extremely sensitive to spacing, and will typically not give you the results you want. It can be frustrating, but there is a super easy and quick trick that can fix this:


*When trying to add a new paragraph, there can’t be a space after the last text in the previous paragraph. If there is, Instagram will not recognize the break in the paragraph and will just combine the two.


  1. Add emojis


Emojis bring personality to your captions. And, they make a long, wordy caption less intimidating. You can end your paragraphs with them, separate paragraphs with them, or even create sequential lists with emojis. Use your creativity and your brand’s personality to add these in your captions.


  1. Proofread


The most crucial step. Make sure your caption is as perfect as you want it to be. Don’t assume your brain coordinated perfectly with your typing fingers. Because it probably didn’t. And, before you simply post and exit the app, check to make sure the posted version looks how you want it to. If it doesn’t, delete it, and review this list to make sure you didn’t miss a step!