What is Costumer Engagement? -When visitors come to your business website, you want them to read your content, interact with your forms, and click on your you calls-to-actions (CTAs). When they do, you’re achieving website engagement.

So, how can you ensure you get maximum customer engagement on your site? Read on for some tips.

Social Media Engagement

In today’s digital world, consumers expect businesses to engage on social media. If you want your customers to believe you’re listening to them, you simply must be active on social media. The more engaged you are, the more engaged your customers will be.

Content Curation

Another critical online marketing strategy for boosting customer engagement is creating relevant content. Don’t write content to fill space. Write content that resonates with your visitors. When you do, you’ll start engaging with them more effectively because they’ll begin to trust you as an authority.

Easy Website Navigation

Your site navigation plays a tremendous role in engaging customers. If your site is challenging to navigate, your bounce rate will rise, and your user engagement will drop. Take into consideration getting a professional to develop an easy site to navigate.

A rule of thumb is that your visitors must be able to find the information they need in two or three clicks, at the most. Be sure to include a search box to make it easy for visitors to find what they need.