Sales are everything to a business. Without sales, you can be certain you will fail. Finding what works for generating sales at your company is key to your success.  According to the U.S. Small Business Administration, the 28 million small businesses in the United States account for 54% of all U.S. sales.  Generating sales is no easy task and there is no one-size-fits-all solution to increasing sales for your business.  There are many strategies, however, to increase your customer base.  The way you generate sales will ultimately depend on many factors, such as your business, industry, and location.

At inMark Media, we have done a fantastic job of creating a large customer base throughout the United States via outbound calling.  Outbound calling has never been an easy task and it has gotten harder over the years.  However, business owners still pick up their phones and as soon as the chance is given, our sales team makes sure to create a lasting relationship with each customer.

We build one-on-one relationships with our customers from the moment we step into their office to sign a contract. We listen to their needs and do our best to satisfy as many of them as we can by providing customized advertising and marketing strategies. We make sure to give each customer the same treatment whether they spend one dollar or one million.

By utilizing these two sales methods, we have created long-lasting, successful, and fruitful business partnerships. However, building customer relationships always comes at a large expense.  You must be ready to invest your time and resources into your customer relationships.

The use of traditional sales methods can help you generate sales. However, you must not forget that we are in a time where technology governs and is very much a part of our daily lives.  Therefore, don’t forget to take advantage of modern-day technology in your efforts. You will attain a larger reach and customer base, and are able to communicate in unique ways.

inMark Media uses its innovative resources to attain a larger reach via search engine optimization and social media platforms.  Since customers don’t have to travel to a physical location, the potential to reach millions is attainable.

The approach used is very different when trying to attain and retain customers using online sales.  You will not be able to create a personal relationship with each client since the potential client base is so large.  However, you can build customer relationships by being transparent, honest, creating a customer-centered and user-friendly website, having clear contact information and most importantly excellent customer service.

When thinking of your website, make sure to see it as a sales funnel.  It’s very likely that a potential customer will buy something the first time they visit your website. Therefore, you must focus on providing as much information as possible. Potential buyers who are first visiting your website is similar to the top of the sales funnel.

Oftentimes, you may have many prospects coming in, these are also at the top of your sales funnel.  As you move prospects through the funnel, they turn into leads. You must pay close attention and take care of your leads to pull them even further into your sales funnel. At the end of the day, the goal is to turn your leads into paying customers.

For example, many companies are offering free help or services to bring in customers and collect information, contact services and then at the end of the trial period offering continued assistance for the regular or discounted rate.

Once you receive a prospect’s email address, they are a lead. Once you have a lead you must continue to foster the relationship by offering additional information to bring them back to the website.  The goal should always be to drive a large volume of prospects into your sales funnel. At the bottom of the funnel, invite your leads to become customers. Use the tools and employees at your disposal to accomplish your sales goals.  At inMark Media Group, we are always here to help establish your website and provide you the tools necessary to increase sales.  For more information, contact us via email at or give us a call at 844-INMARK-1.  We look forward to hearing from you.