It’s quite shocking that in this age of technology where we can’t ignore social media and the internet, only 46% of small businesses have a website. If you’re debating on building a website, stop questioning: You probably need one! Here are 5 reasons to create a website for your small business.

  • Improve Business Credibility-Your website is where established and potential customers, as well as associates, can find you on the internet. Your Home page shows off the best of your brand while a Contact Us page lets visitors know how to get in touch with you. Having a website also means you have your own company-branded email, which comes across as more professional to customers. A website legitimizes your business, giving it an identity and virtual proof of its existence.
  • You’re Accessible 24/7- Okay not you per se, but having a website makes your business accessible all the time. Whether someone is too far from your store or wants to make an order at 1 am, they can still be a customer thanks to your website. It’s a win-win!
  • Stay Current-  Having an online presence allows you to stay up-to-date. Whether you’re updating information, changing items, or want to make announcements on the latest trends, you’ll be ready with just a few clicks.
  • Interact with Your Customers-  Just as you’re website can be accessed any time anywhere, you can communicate with your own customer wherever and whenever you want! Through consistent online customer engagement, you can form a virtual consumer base while bringing more personality to business and even building credibility. 
  • It’s a Medium to Showcase your work- It doesn’t matter what industry you’re in. Whether you’re a pastry chef or a dance teacher, a website is a great place to showcase your work. This can be done through an online portfolio, image gallery, or even customer reviews. The goal of this showcase is to…show what makes your business unique and to get instant feedback from customers.