Website development is an integral part of successful audience engagement. Carry on reading to find out about proven, effective design strategies that lead to increased conversions.

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Website loading speed is a critical factor in pleasing your audience. It doesn’t matter how interesting or entertaining your website is, if it takes too long to load, users will click off. Statistics show that if people have to wait more than 2 seconds for a page to load, they will not bother to continue with their engagement.

Reap The Benefits
This topic is a classic Features vs. Benefits debate. If your website concentrates too much on the features of a product, the interest level wanes. Customers prefer to read about how products can benefit them. Make sure your site promotes product benefits.

I prefer Living in Color
Keep the website user interested, no matter what page they click on first, by creating contrast in the color design. Don’t sacrifice readability over aesthetics.

Be Simple
Ease of navigation, perfect functionality, and product focus should be what your website offers the user. Keep simple designs and layout on your social media as well.