No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.

Who you are

What does your business stand for? What does your business do? What are your missions for your own business and the industry?

These are all questions that potential customers may have, and your website should clearly have the answers!

While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers to their questions, they might move to your competition.


Location, location, location!

Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.

Some may need their product by a certain date, others will want to come into your store location, even more, may want to figure out shipping costs.

If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.
Let’s talk

Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.

This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.

But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.

If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.

AKA: instead of “” use “” (if your company’s name was Yarn Of Love, that is.)


Easy-to-read copy

Think of a website that you would use. The most impressive ones have very little copy on their home page.

While this may vary depending on the industry, limiting the information you throw at your potential market will hopefully increase their site-time.

Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.


A feedback section

Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.


Something to do

Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.



When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and then they click on it.

If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.

More people are using the internet every day. The number of daily users keeps growing and will continue growing, as the internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.