Exposure improves business. It’s as simple as that. Without exposing your business, products or services to your target market, your market will literally not even know you exist. What’s not so simple? Figuring out how.
Okay, so you have a small business. That means your target market is most likely the local community, the people in your backyard. So, how do you reach them?
The Bad ways
- You could put an ad in your local newspaper (if you even have one), but let’s be honest, who reads those anymore? Okay, maybe some people do, but that number has largely declined.
Maybe you read newspapers, but when was the last time you actually took time to read the advertisements in them? Right, you probably didn’t. Instead you flipped right past those pages to the next story. Newspaper advertisements used to make sense. But there’s too many “ifs” to consider it a worthy investment today.
- Okay, well there is TV, right? I mean, you can totally localize a commercial. But, then again, how frequently do you actually pay attention to commercials? Probably not often. Most people do other things like load the dishwasher, make a phone call or even change the channel during commercial breaks.
The Good way
So, what’s left? How can a small business possibly reach the local community and ensure that they are seeing your advertisements? The supermarket.
It’s crazy, actually, how convenient the supermarket is for small business marketing.
- First, supermarkets are, basically, in any community you want to bring to your business. The supermarket is probably the most local business in your community. I mean, how many times have you heard “I was in the supermarket and I bumped into ___?” Why? Because it’s where everyone in your community goes, so seeing familiar faces is expected. Supermarkets can help create a familiar, trustworthy brand recognition for your business, too. Win, win!
- Second, everyone has to eat, and they have to eat everyday. That means they need to go to the supermarket frequently. In fact, most people go to the supermarket 2-3 times a week. So not only is your company getting exposure, but it’s getting repetitive exposure.
- And, third, products already exist that make exploring supermarket advertising basically effortless.
Unlike newspapers, there’s no flipping past the advertisement. Unlike commercials, there’s no changing channels, tuning out commercials, or finding ways to avoid the advertisements. Your market needs to eat, they need to go to the supermarket, and when they do, they need to pay. InMark’s products are strategically placed throughout supermarkets to ensure that shoppers are exposed to local businesses at all stages of their shopping experiences.