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Nesha Woolery
Nesha Woolery’s website greets us with “Hello, Design Lady!” addressing directly the audience she hopes to reach. With her project management and organizational skills, Nesha offers online courses, videos and articles for women designers. She offers a specialized service for a specific demographic with an easy, fresh design that complements her personal brand aesthetic.
XO Pixel.
XO Pixel creates content about design, code and technology. Their design features splashes of fun colors with a creative approach that showcases their creativity. Their free content is well-informed and helpful, working to prove their value and promote paid memberships. Branding is not a superficial exercise based on dazzling brilliance, and XO Pixel shows that it makes sense.
Bill Nye
Bill Nye may be known for his science dad ties and jokes, but behind his fan appeal is a man who appreciates the growing understanding and appreciation of science. His enthusiasm for reason and objective thinking are as important to his personal brand as his skills as an entertainer.
His stage persona is affable, blunt, super nerdy. His experience as a mechanical engineer elevates him from a TV character blowing up test tubes of colorful liquids to a trusted expert.
Although his website promotes his books and online store, much of the content is science-related and accessible even to those who have never donned a lab coat.
Brian Dean
On an Internet littered with SEO experts, mystics with the supposed ability to increase your web traffic by a tenth of a percent, it’s hard to know who to believe.
Brian Dean is the real deal when it comes to SEO. With thoughtful content, testimonials from real people and no sketchy ads, his website positions him as a trustworthy expert. His personal brand is trustworthy.
Tony Robbins
Love him or hate him, it would be hard to find anyone unfamiliar with Tony Robbins and his brand of financial self-help thanks to his prolific output of books, seminars and other content. And, of course, let’s not forget his charisma, energy and a mouthful of beautiful teeth.
If you can’t keep up with him, your brain can still conjure up a 1990s version of Tony in all his loud, energetic parade of glory in front of his adoring fans. Maybe walking barefoot over hot coals? But his personality has changed over time. He no longer screams in full voice-he’s more sophisticated and repressed. His current website positions him not as a fierce self-help guru of the past, but as a financial teacher for the current environment.
He looks more like someone in the technology field than a roaring prophet of self-reliance. Reflecting the site’s dark color palette, Tony puts on a professional, buttoned-up look and a deliberate smile that downplays his toothy grin. His website showcases a personal brand that is modern and relevant, avoiding the flash and pizzazz of the past.
Melissa Griffin.
Melissa Griffin defines her mission as helping “a high-achieving heart to increase their income and influence online.” This summary tells who she is, addresses entrepreneurial aspirations and communicates on an emotional level.
Her Page page further reinforces her personal brand when she says, “I believe you deserve happiness, respect and love. And I am determined to give you the tools to create those feelings in every nook and cranny of your existence.” She conveys this message with experience and skill woven into her quality content.
Sean White
By the time Sean White was 7 years old, he was sponsored by Burton Snowboards. He stayed on the cusp of innovation throughout his career, kicking himself off the lip of halfpipes, spinning like no other snowboarder ever has. His time spinning in the air has earned him countless victories at the X Games and the Olympics.
His brand is going to go higher and faster than anyone else. He thrives on competition and the desire to win. Shawn’s brand, like many professional athletes, is based on the magnificence of what he can do with his body. Fans are not interested in long passages describing what Sean does. They come to see these examples of the forces of athleticism defying gravity.
Tim Feriss.
Tim Feriss has made his mark on the financial self-help world with his book, The 4-Hour Workweek . His brand is about skillfully subverting traditional employment and empowering people to defy convention and forge their own path to success.
Even for those who roll their eyes at the notion of a four-hour workweek, there is plenty of helpful advice in his content. His personal brand is a canny disruptor. For those in non-traditional careers, Tim positions himself as a leader and teacher.
