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There are a huge number of personal brands in the world that are known to everyone. Here are three of the most popular for the general public.
Elon Musk.
We say Tesla, we think of Musk, we say SpaceX, we think of Musk. He certainly made his name popular around the world. How did Mr. Musk do it?
Ilon has only two criteria for success: unique technology and a bright personality. All the products that Musk promotes are unique in their quality, reliability and stylish appearance. Only recently the whole world was discussing how to read the name of Musk’s son. Then it was trending that Tesla parts didn’t have “Made in the USA” on them, but “Made by People on Earth.” And remember when Musk launched the car into space? All of these acts, of course, loudly covered online, were flashy, memorable and extravagant. He chose a strategy to promote his name and has stuck to it for years.
Oprah Winfrey.
Most brands, even personal ones, are associated with a product or a feature of the owner. But there are exceptions, like Oprah. Everyone knows her name, but what is she popular for? What does she do? Why do we know her?
Oprah herself says she is known because of two rules of her life: being consistent and using her name. She has gone from being a TV show host to one of the most influential people, to her audience, of course. But even casual people listen to Oprah because she acts on what she says, because her advice has been useful for years.
Nick Vujcic.
A man who is limited physically, but not limited mentally. So many people know him as a man with infinite optimism and faith in his strength. His lust for life has helped him write books, make plans for seminars and training sessions, and sent him traveling all over the world. He was able to show that having a physical disability doesn’t make you worse than anyone else, you just have to find yourself. His personal brand has become popular because of his honest and captivating life story, good publicity, ability to present himself and a clear message. Nick shows us that shortcomings are your strength, and no matter what happens, you should not give up and give up on believing in yourself.
Charlie Marie
Charlie Marie was a design student when she started a Tumblr dedicated to the pop-punk band Fall Out Boy. This fan page was created out of a love for the band and a desire to connect with other like-minded people. Her popularity on Tumblr led to the creation of her own t-shirt brand.
Charlie has written about the rise and fall of her T-shirt business . She doesn’t focus on the momentum her company lost, but instead presents it as an important step in her journey as a designer. For those with a creative idea that seems to serve no purpose other than to comb a fun itch, Charlie’s Tumblr story is inspiring to follow through – you never know what opportunities your favorite pop-punk band’s fan page might bring.
Today, Charlie works remotely at Convertkit, runs a successful YouTube channel, and has created a life of travel and fun for herself. Her optimistic personality and design skills are crucial to her personal brand. She serves as another fantastic example that there are multiple paths to success.
Alyssa Thorpe
Alyssa Thorpe describes herself on her YouTube channel as “a freelance graphic designer stumbling through life one pixel at a time.” Alyssa isn’t afraid to tease herself, and this self-dependent slogan is the perfect introduction.
She creates a lot of content for designers on YouTube and on her own website . She’s the kind of expert who never talks to her audience. Her brand is casual and fun. This combined with her skills makes for entertaining and informative content.
An important part of brand identity is voice – think Apple, Progressive and McDonald’s. The way they speak to their audience gives us a sense of their identity. Your brand voice needs to be authentic, and Alice does a great job of consistently conveying her identity through all of her fantastic content.
