In the era of social media, one might think that brand promotion is a piece of cake. In reality, many businesses fail to achieve the recognition they deserve and fall into obscurity due to bad advertising tactics and strategies.

If you want to enter the promotion market and help those struggling brands attract more clients, you need to start your own PR service. You can go small as a sole proprietor or a limited liability company, or you can go all out and form a corporation. In this article, we are going to focus on the lesser options and find out how your business would benefit from an LLC model. Let’s get started!

What is an LLC?

Starting an  LLC in New Mexico provides a number of benefits to its owner. Its main strength lies in the name, providing businessmen with limited liability and separating their assets from the company. This makes LLCs similar to corporations, but they are significantly easier to create and manage, making limited liability companies closer to sole proprietorships in this regard.

How are LLCs taxed?

Taxes in USA is one of the most interesting aspects of forming an LLC. The Internal Revenue Service views LLCs with one owner as sope proprietorships and multiple-owner companies as partnerships. In both cases, all members receive their profit in full and then each of them pays taxes individually. This process is known as pass-through taxation and allows the owners to avoid getting taxed twice.

An LLC in New Mexico can also become a corporation (for the IRS only) which requires paying additional federal taxes but can save some money in the long run. However, it’s not a good choice for small-scale companies that don’t earn a lot of money.

Things We Like about LLCs

If you go with an LLC as the business structure of choice for your branding promotion service, you’ll enjoy quite a few benefits, such as:

• Limited personal liability;
• Easy registration procedure;
• Freedom of location;
• Brand name and customer trust.

Limited Personal Liability

LLCs in New Mexico allow their owners to protect their assets from lawsuits and debt collectors by separating them from the business. PR companies face all kinds of risks that can come from miscalculated advertising campaigns, misbranded products, questionable affiliations, or even a single social media post. Losing property in an overhyped court case is brutal, and the limited liability model is specifically designed to prevent you and your partners from going broke in an instant.

Easy Registration Procedure

An LLC gets another point for being relatively cheap and easy to register. You need to file a formation document called the Articles of Organization with the Secretary of State, choose a registered agent for business correspondence, get a federal tax number (EIN) if you plan to have employees, and then just wait for the approval. Price-wise, you’re looking at the range of $40-500 depending on the state.

There’s an even easier way to start an LLC. You can hire a business formation company and just let it do its magic. For example, services like ZenBusiness or IncFile can help you create an LLC and become your registered agent for a year for less than $100.

Freedom of Location

You don’t have to be physically present in the territory of the state where you’d like to do business. The only requirement is a legit street address for business correspondence, but this problem can be easily solved with a dedicated service (see above).

Brand Name and Customer Trust

Unlike sole proprietorships that are registered under your birth name, LLCs can be legally called whatever you like. Also, the customers tend to trust businesses with formal entity tags a bit more. So, say goodbye to “John Smith Company” and meet “Millenium PR LLC”. 

Things We Don’t Like about LLCs

It’s not all sunshine and rainbows for LLC owners who generally suffer from the following inconveniences:

• Management limitations;
• Investment roadblocks;
• Annual reports.

Management Limitations

If you want to add or remove a member from the company, you’re in for a bureaucratic adventure. At the very least, you will need to amend the official documents, or in some cases, register an LLC all over again. Furthermore, it’s difficult to pass a part of the ownership to current members similar to corporate stock as limited liability companies have no such thing.

Investment Roadblocks

The inability to buy and sell stock negatively affects investment opportunities meaning that you can’t get funded by people from the outside. If you dream of becoming a global marketing powerhouse and luring big-time investors, you should probably go for the corporation model.

Annual Reports

We hate annual reports as much as the next guy, and most states even charge filing fees for them. We guess it’s a fair price to pay for keeping the good standing with the local authorities because your reputation is all that matters at the end of the day.

Is it necessary to open a separate bank account for an LLC?

A corporate bank account solves a couple of problems. First, it shields the owners’ personal capital from the company’s money. Second, it allows you to manage all incoming payments and pay salaries to each employee including yourself.

Conclusion

The general rule is that if a business involves any risks, you need to have limited personal liability to keep your property intact which is exactly what an LLC does. We’ve seen enough PR campaigns go wrong to realize how potentially dangerous this market is, so an LLC is an obvious choice here.

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Nesha Woolery

Nesha Woolery’s website greets us with “Hello, Design Lady!” addressing directly the audience she hopes to reach. With her project management and organizational skills, Nesha offers online courses, videos and articles for women designers. She offers a specialized service for a specific demographic with an easy, fresh design that complements her personal brand aesthetic.

XO Pixel.

XO Pixel creates content about design, code and technology. Their design features splashes of fun colors with a creative approach that showcases their creativity. Their free content is well-informed and helpful, working to prove their value and promote paid memberships. Branding is not a superficial exercise based on dazzling brilliance, and XO Pixel shows that it makes sense.

Bill Nye

Bill Nye may be known for his science dad ties and jokes, but behind his fan appeal is a man who appreciates the growing understanding and appreciation of science. His enthusiasm for reason and objective thinking are as important to his personal brand as his skills as an entertainer.

His stage persona is affable, blunt, super nerdy. His experience as a mechanical engineer elevates him from a TV character blowing up test tubes of colorful liquids to a trusted expert.

Although his website promotes his books and online store, much of the content is science-related and accessible even to those who have never donned a lab coat.

Brian Dean

On an Internet littered with SEO experts, mystics with the supposed ability to increase your web traffic by a tenth of a percent, it’s hard to know who to believe.

Brian Dean is the real deal when it comes to SEO. With thoughtful content, testimonials from real people and no sketchy ads, his website positions him as a trustworthy expert. His personal brand is trustworthy.

Tony Robbins

Love him or hate him, it would be hard to find anyone unfamiliar with Tony Robbins and his brand of financial self-help thanks to his prolific output of books, seminars and other content. And, of course, let’s not forget his charisma, energy and a mouthful of beautiful teeth.

If you can’t keep up with him, your brain can still conjure up a 1990s version of Tony in all his loud, energetic parade of glory in front of his adoring fans. Maybe walking barefoot over hot coals? But his personality has changed over time. He no longer screams in full voice-he’s more sophisticated and repressed. His current website positions him not as a fierce self-help guru of the past, but as a financial teacher for the current environment.

He looks more like someone in the technology field than a roaring prophet of self-reliance. Reflecting the site’s dark color palette, Tony puts on a professional, buttoned-up look and a deliberate smile that downplays his toothy grin. His website showcases a personal brand that is modern and relevant, avoiding the flash and pizzazz of the past.

Melissa Griffin.

Melissa Griffin defines her mission as helping “a high-achieving heart to increase their income and influence online.” This summary tells who she is, addresses entrepreneurial aspirations and communicates on an emotional level.

Her Page page further reinforces her personal brand when she says, “I believe you deserve happiness, respect and love. And I am determined to give you the tools to create those feelings in every nook and cranny of your existence.” She conveys this message with experience and skill woven into her quality content.

Sean White

By the time Sean White was 7 years old, he was sponsored by Burton Snowboards. He stayed on the cusp of innovation throughout his career, kicking himself off the lip of halfpipes, spinning like no other snowboarder ever has. His time spinning in the air has earned him countless victories at the X Games and the Olympics.

His brand is going to go higher and faster than anyone else. He thrives on competition and the desire to win. Shawn’s brand, like many professional athletes, is based on the magnificence of what he can do with his body. Fans are not interested in long passages describing what Sean does. They come to see these examples of the forces of athleticism defying gravity.

Tim Feriss.

Tim Feriss has made his mark on the financial self-help world with his book, The 4-Hour Workweek . His brand is about skillfully subverting traditional employment and empowering people to defy convention and forge their own path to success.

Even for those who roll their eyes at the notion of a four-hour workweek, there is plenty of helpful advice in his content. His personal brand is a canny disruptor. For those in non-traditional careers, Tim positions himself as a leader and teacher.

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The post Examples of a personal brand. Part 2 appeared first on |NMaRKMG.

There are a huge number of personal brands in the world that are known to everyone. Here are three of the most popular for the general public.

Elon Musk.
We say Tesla, we think of Musk, we say SpaceX, we think of Musk. He certainly made his name popular around the world. How did Mr. Musk do it?

Ilon has only two criteria for success: unique technology and a bright personality. All the products that Musk promotes are unique in their quality, reliability and stylish appearance. Only recently the whole world was discussing how to read the name of Musk’s son. Then it was trending that Tesla parts didn’t have “Made in the USA” on them, but “Made by People on Earth.” And remember when Musk launched the car into space? All of these acts, of course, loudly covered online, were flashy, memorable and extravagant. He chose a strategy to promote his name and has stuck to it for years.

Oprah Winfrey.

Most brands, even personal ones, are associated with a product or a feature of the owner. But there are exceptions, like Oprah. Everyone knows her name, but what is she popular for? What does she do? Why do we know her?

Oprah herself says she is known because of two rules of her life: being consistent and using her name. She has gone from being a TV show host to one of the most influential people, to her audience, of course. But even casual people listen to Oprah because she acts on what she says, because her advice has been useful for years.

Nick Vujcic.

A man who is limited physically, but not limited mentally. So many people know him as a man with infinite optimism and faith in his strength. His lust for life has helped him write books, make plans for seminars and training sessions, and sent him traveling all over the world. He was able to show that having a physical disability doesn’t make you worse than anyone else, you just have to find yourself. His personal brand has become popular because of his honest and captivating life story, good publicity, ability to present himself and a clear message. Nick shows us that shortcomings are your strength, and no matter what happens, you should not give up and give up on believing in yourself.

Charlie Marie

Charlie Marie was a design student when she started a Tumblr dedicated to the pop-punk band Fall Out Boy. This fan page was created out of a love for the band and a desire to connect with other like-minded people. Her popularity on Tumblr led to the creation of her own t-shirt brand.

Charlie has written about the rise and fall of her T-shirt business . She doesn’t focus on the momentum her company lost, but instead presents it as an important step in her journey as a designer. For those with a creative idea that seems to serve no purpose other than to comb a fun itch, Charlie’s Tumblr story is inspiring to follow through – you never know what opportunities your favorite pop-punk band’s fan page might bring.

Today, Charlie works remotely at Convertkit, runs a successful YouTube channel, and has created a life of travel and fun for herself. Her optimistic personality and design skills are crucial to her personal brand. She serves as another fantastic example that there are multiple paths to success.

Alyssa Thorpe

Alyssa Thorpe describes herself on her YouTube channel as “a freelance graphic designer stumbling through life one pixel at a time.” Alyssa isn’t afraid to tease herself, and this self-dependent slogan is the perfect introduction.

She creates a lot of content for designers on YouTube and on her own website . She’s the kind of expert who never talks to her audience. Her brand is casual and fun. This combined with her skills makes for entertaining and informative content.
An important part of brand identity is voice – think Apple, Progressive and McDonald’s. The way they speak to their audience gives us a sense of their identity. Your brand voice needs to be authentic, and Alice does a great job of consistently conveying her identity through all of her fantastic content.

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When you put together all the components of your brand, you need to make preparations and start taking active, systematic action.

Personal promotion goals and strategy
Set clear and measurable goals that will clearly show that your personal brand is working, that you are moving in the right direction.

Bad goals:

• I will be popular in small circles;
• I will be recognized at conferences;
• I’ll have a lot of followers on Instagram.

Normal goals:

• Increase my Facebook followers to 2,500 and my Instagram followers to 20,000;
• Get at least 10 referrals per month for a consultation or product through personal channels: social media, blogging, speaking engagements.

When you have clear goals, you need to make a clear and step-by-step strategy on how to reach these goals. You can use MindMap, a regular notebook, a task manager.

Nune: Break down your goals into sections with clear indicators to keep track of whether you’re doing everything right.

Communication and messaging.
You need a clear and understandable message in your communications: what and how you want to get across to your audience, what to share, what to accomplish, how to connect with your own goals.

Decide on these points:

What you will be communicating about and what values you will be broadcasting – for example, about your company, the inner kitchen and how the corporate culture helps you stand out with an emphasis on the “company is about people” value.
How personal your communication will be – will you cover certain aspects about family, hobbies, weaknesses.
What channels will you use to communicate with the world and showcase your personal brand – write to the media, blog, speak at conferences, publish blog posts, arrange themed meetings, etc. It’s better to choose 3-5 channels rather than spreading yourself out over 5-10.

Planning .
Without a comprehensive system, a content plan, and clear deadlines, the whole personal brand story can be over in 1-2 months.

Form a big plan for all the work you do to promote your personal brand: when and where to speak, where and what to write, what media to knock on, what to record a video about and when.
Create a unified content plan for your social media and blog posts, and try to maintain a balance between the directions and messages.
To keep a balance in your publications (business, personal, social, interesting, etc.), think about the headings/themes of your content.

Packaging
You’re about to start actively promoting your brand, but this is not a case where the first, second and tenth pancake can be a cakewalk. You need a bright and right start here, because the wrong impression and image will be hard to fix.

Get all your outfits together, find the best prom photo, and you can conquer the world. Joke. Let’s go in order:

Check the relevance and adequacy of all information about you online – old profile, random registration in a Japanese beer-loving community, etc.
Clean up/correct anything that might say negatively about your image, the vibrant brand you already so clearly represent.
Do a quality, studio photo shoot that will match your image, value, image, style.
Note: a professional photo shoot is not always about a strict, business suit and pencil skirt. If you’re organizing youth events or teaching young children how to oil paint, chances are you’ll be presented differently by people. Try to be as natural and smiling as possible – it’s appealing.

Put in all social networks, messengers, mail 1 photo. Use exactly this successful portrait during publications in the media, at friends in blogs. So your avatar will begin to be recognized, read, easily highlighted in the news feed.
Design all the additional elements of your external image and communications (email signatures, business cards, etc.).

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The most interesting moment. Many people start at this stage, and then something goes wrong, and it turns out that you should have done some good preparatory work. But you’re already prepared, so you can move into action.

Types of activity

Departing from the strategy, understand what areas and types of activity are priority, effective, available. One specialist for a personal brand is better suited to live performances, another – live broadcasts (because the geography is wider), a third – the articles in the media and personal blog.

Content, good and different

You prepare a high-quality, author’s content, which helps to achieve the goals, hits the target audience and suits the format of the site. Media articles, blog posts, live broadcasts, videos. We will deal with all this in the next section, but get ready now – we need content, we can’t do without communication.

Speeches

A personal brand is about publicity, even if it’s on Instagram Stories, even if it’s live on national TV, but it’s about publicity. You need to speak in front of people either live or online. Try to attend industry conferences, forums, local meetings, etc. When you speak in front of your own colleagues, competitors and partners, you become an expert in the eyes of other experts, and that’s worth a lot.

Of course, the level and value of those speeches must be worthy. If you do not have such experience yet, start with beginners and students. Practice at live broadcasts and webinars, hold a meeting with students from your own university, etc.

Analytics

Track the results of your activities to determine how and what to do next:

• which publications get reposted, commented on more;
• how the number of followers is changing;
• How often they personally reach out through the site, social media, etc;
• how do they respond to new publication formats;
• what subscribers want, what they are interested in (you can find out through surveys).

You need to collect this data in order to understand whether you have chosen the right vector. Maybe you think your blog articles are phenomenal for their depth and large volume, and 7 out of 10 subscribers read you for short and sparkling stories about your work.

Gradually, you’ll compare these metrics and statistics to your goals and milestones to adjust your entire strategy. Now it’s time to deal with the nuances.

It may seem that you have to go everywhere and make yourself known, and then things will go great. But it’s not that simple, because there are nuances.

Nuance #1: Not everywhere is your target audience.

Nuance #2: not all types of content work the same everywhere.

Nuance #3: creating content is long, expensive and challenging.

That’s why you need to choose the most promising ones that are close to you, your audience, your goal. It is better to first use 2-3 main channels and experiment gradually with others. Below we show you what types of content you can use to promote your personal brand.

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The post Implementation appeared first on |NMaRKMG.

That’s right, the main purpose of creating a personal brand and promoting it is not fame. Remember that! The main goal is money. And if you don’t now understand how developing a personal brand will bring you money, then stop.

Without a monetary goal, everything will quickly drift away into oblivion. It will become a hobby. And every hobby is not a regular hobby, and more often than not, it ends when there are gaps.

In the case of business, there are no gaps if “purpose matters.” And to make it easier for you to decide how to monetize your personal brand, I’ll give you some ways to decide. And then I’ll tell you which one is the best of the best:

Selling your services or products (classic of the genre);
Dating monetization (getting a percentage of transactions between people);
Recommendations (you get paid to recommend you).
Perhaps that’s it. Not so much. But what’s the first item alone worth! I would say everything. It will make you as golden as Scrooge McDuck.

So my recommendation is where to start: Think right now about your product line (whether it’s consulting, training, or physical products) and you can even figure out how you’re going to sell them.

But in any scenario, even without your products, through your personal brand you will keep such an asset inside you that in any crisis you will always stay afloat.

A personal brand is something that does not lose value over time, it is not a currency exchange rate. If you promote your personal brand and develop it, it will work forever. Or to quote the classics, “First you work for a name. And then the name works for you.”

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When you understand the products, who you are, and generally have it all packaged into a single image, you can get down to choosing a site. A what-what? What site?

It’s simple. I believe you can only develop a personal brand on social media and the Internet in general through content. The idea of personal introductions doesn’t fall away, but it’s not scalable well, so I’m betting on a platform.

Again, you can move your personal brand through offline platforms. That’s speaking at conferences, for example.

But since they are quite rare, not many people go to them, and perhaps they are not in your city, I propose to use the Internet. But there are also different possibilities.

• A blog site. This is the site on which you are now. Relevant for a huge number of search queries in seo;
• Instagram. A network built on images (although text and video are important too). Relevant for “inspirational” areas;
• YouTube. Video platform. Relevant for entertainment content, even if it is business or inspirational;
• Facebook. Relevant for political, government and business (big) topics.

As you can see, there is no one and best platform. The audience is spread out. Although all sites have a little bit of everyone. But here you need to think not only in terms of “where my audience” but “where it is the most active, where I can distinguish myself, and where there is less competition.

That’s when, when you combine all the factors, you can get the best results.

Content
This is a real dilemma for many people. I especially often hear the phrase, “I don’t have the talent to write/perform on camera/photograph.”

And I won’t hesitate to tell you – that’s total bullshit. Everyone has talent. Although it would be more correct to say, no one has it, and all of it is acquired by his own toil and sweat.

So think about what you will write on the selected site that people are not only studied you as a phenomenon, but monetization of the personal brand, too, took place through their purchases from you.

On this case, without going into detail (it stretches for another 5-6 pages), but in general strokes will give you the direction of your efforts:

• Farmer. You broadcast purely on their professional subjects (if you are a makeup artist, then write about makeup);
• Bazaar. You broadcast near-purpose topics (if you are a makeup artist, then write about beauty);
• Leftist. You talk about everything about everything. In other words, everything that is not related to your profession, but interesting to people.

The most difficult model of content is “Leftist” because you need to position yourself as a cool person, and then, smoothly transfer the subscriber to your product.

“Bazaar” is necessary if you have limited professional content, or it simply is not interesting for the audience.

Personally, I chose the strategy “Farmer”, it immediately shows my expertise, and thus brings the most targeted customers, who understand who I am and what their problems I can solve.

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The post Platforms for building a personal brand appeared first on |NMaRKMG.

A brand is an original mark that evokes enduring associations and emotions in people. In English the word is translated as “branding.
A brand “brands” a product. For example, seeing the inscription “Rolls-Royce” on the car, people immediately think of success and luxury quality. The cars of this brand have become a symbol of success in the minds of consumers not because of the expensive parts, but because of the well-constructed branding. The parts of other cars can be just as expensive, but without a brand, it will be impossible to sell them at the same price as a Rolls-Royce.

A brand can be almost anything and anyone: companies, organizations, cities, and people.

Personal brand is a person’s brand
An expert, a blacksmith, a nail technician, a blogger, can have a personal brand.

Why is it necessary to develop a person’s personal brand?

1. brand raises the price.
   Let’s take two psychologists as an example. One builds a personal brand, thinks through the image, speaks in the media. The second one works without trying to build a reputation, to be remembered and to stand out from the competition. The flow of clients and the price tag of the consultation will be higher for the first psychologist. He has a personal brand, he is active, he stands out, remembered, they talk about him. This is a weighty argument in his favor for potential clients.

Think about how much people are willing to pay for Nike sneakers, which do not always differ in shape and quality from sneakers of unknown companies. People pay for the brand, for the label, for the big name of the specialist. The brand adds value to the product.

2. the brand is an investment in an independent future.
   First you invest in building a personal brand, then the personal brand works for you. There is no point in becoming attached to one company and becoming a faceless professional. Having become a personal brand, a manicurist will no longer depend on the salon where he works. At any time he will be able to leave for another salon or take up private practice, and not lose clients. Because customers will follow him, not the salon.

They want a branded person to join their team. After all, clients/customers/fans follow him. At the same time, a man-brand can work without a company, opening a sole proprietorship or self-employment. After all, he is essentially independent.

3. a brand attracts the right target audience.
   Through a personal brand, you can express a specialist’s values, his approach to work, and an approximate price tag for services. If a doctor positions himself as a family specialist working with families, he will attract families. Positioning himself as a creative photographer, the specialist will attract bright, open to experimentation models.

On the one hand, a clear focus on the target audience narrows the client base. The photographer can take all kinds of photos, from creative shots to banal lavestorias in the park. But by focusing on the area in which he’s really “cool,” he’ll become a “guru” in a particular niche. That’s much more valuable than being a “generalist.

4. Brand dispels doubt.
   Often a person comes to a specialist/expert/blogger’s blog or website and doubts whether to contact or sign up for the page. A personal brand helps in the processing of doubts and objections. It conveys the values, personal qualities, skills and abilities of the person-brand. As a result, people immediately understand whether the professional is “theirs” or not.
5. The brand extends professional influence.
   When you are interesting, with a strong personal brand, you attract attention. A doctor with charisma, a memorable image, oratorical skills – simply put, a personal brand – is more likely to be invited to a health show. Faceless and unknown specialists are not interesting to anyone. When a specialist becomes a brand, his opinion carries a lot of weight. Colleagues begin to follow him, quote him, cite him as an example.

A personal brand is needed:

• Bloggers;
• Influencers;
• Specialists;
• Experts;
• Freelancers;
• Entrepreneurs.

If you want to become famous (at least in a narrow circle), expand your influence, attract clients and not depend on the mood of your employer – build a personal brand.

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If you want to dig deeper, here’s a selection of books to help you build and promote your personal brand.

Tom Peters, “Turn Yourself into a Brand! 50 Sure Ways to Stop Being Mediocre.”

Unusual narration, lots of advice, stories, and motivation from a consulting expert who has worked with Microsoft, Intel, Coca-Cola, Starbucks.

Hubert K. Rampersad, “Authentic Personal Brand. Sell yourself when no one else is buying.”

A gentle model for building a personal brand by pushing back on your own goals, desires, and values. The authors offer a step-by-step path that will help both top managers and novice professionals in their careers.

Andrey Ryabykh and Veronika Kirillova (Nika Zebra) “Personal brand: creation and promotion.

Book-guide from practitioners from the CIS, which explores what to do and how to create, package and promote a personal brand.

Igor Mann, “Number 1.

A book from one of the most famous experts in marketing on how to become #1 in what you do. Igor Mann shares a whole host of tools and lots of advice, not about the personal brand itself, but about achieving the expertise that is at the heart of the brand.

How to live with it and what to do to promote a personal brand

• Dig deep within yourself and understand what it’s for. What goals you can and should set.
• Assemble your Lego frame, and do not be afraid that at first it will look faintly like a sports car like Ferrari.
• Write down the strategy, milestones, goals, resources, necessary tools and communication channels.
• Create and distribute (!) valuable, useful content. Try to give back more and share sincerely.
• Involve your audience, be open – this will help you get lots of new ideas.
• Be patient. Work systematically, analyze metrics, adjust strategy, experiment and repeat what worked.
• Pump up your personal brand topic through books and related areas. Pump up your skills in terms of content, engagement, and public speaking.

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Any approach requires a head, even making cabbage patties. But only if they do not work, then you can repeat them.

And in the case of building a personal brand of a person such a song will not fly, because to create a different impression, however, as well as change the first, it is not an easy task. So if you shoot, then immediately in the head.

And that’s what I’m here for, because I’ve been down this road more than once. And not to go far for an example, in writing this material I will describe the creation and promotion of your personal brand from scratch, step by step.

We’ll go through all the steps step by step, we’ll take apart the tools and tricks that I used (not all of them, of course).

1. Positioning .
   Once you understand what you will be selling, you already understand your personal brand positioning.

But it often happens that products don’t save the situation, and you still don’t understand who you are. So the first thing you should do is ask yourself one rather silly question, “Who am I?”

The answer should be constructed either through the prism of “Me, s_____,” or through 3-5 facts about yourself, or through the position of “A friend’s story.” Let’s stop at the latter and break it down in detail.

So, what should I tell my friend who doesn’t know you so that he understands who you are, how you are different and what is the benefit of working with you? It’s complicated. Although you can cheat and say something like “Good specialist. Individually suitable….”.

But I will stop you right there, and tell you that this is WATER. Anyone can say that about themselves. You need to be, if not the only specialist in the world, then at least you should be different from everyone else, in terms of positioning.

The best way to be different is to narrow your field. Although I know a few other options. But in the case of my project, that’s how I went about it.

2. Packaging
   Remember the phrase – “You look the other way on your clothes, but you look the other way on your…”? Well, now you have just continued it wrong. You meet by the clothes you wear, and by the same clothes you see off. That’s why it’s very important to create an image so that you look effective.

And it’s not just about clothes, it’s much deeper than that. And to understand this, I will show you a few elements as an example.

2.1 The signature gesture.
You can attach the word “branded” to every part of your personal brand package (including your clothes), but I’ll take the example of a gesture and show you how it works.

If you look at my avatar, you can see me holding my hand. Do you think it’s just a gesture? No. It’s a gesture that I have to associate with people. So are the brand words I use in my content.

2.2 Case studies/feedback.
Show me who your friend is and I’ll tell you who you are. Here’s pretty much the same thing, just show me your portfolio or your clients, and I’ll decide whether or not I’ll buy from you.

That is, the cooler your results or the people who have bought from you, the cooler you are. That’s why I suggest that everyone get useful material from me at once and form an independent opinion about me.

2.3 Communication Style
You may notice that here I speak to you, and with a capital T. But in the case of the project in social networks, because it is a completely different audience, I communicate in Y.

This manifests itself not only in letters. But the text itself is sharper, it is on the verge of being as straight and official as possible.

2.4. naming
When creating a personal brand in social networks, you can call yourself by your first and last name. But it’s better to make a memorable, creative name.

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