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The most interesting moment. Many people start at this stage, and then something goes wrong, and it turns out that you should have done some good preparatory work. But you’re already prepared, so you can move into action.
Types of activity
Departing from the strategy, understand what areas and types of activity are priority, effective, available. One specialist for a personal brand is better suited to live performances, another – live broadcasts (because the geography is wider), a third – the articles in the media and personal blog.
Content, good and different
You prepare a high-quality, author’s content, which helps to achieve the goals, hits the target audience and suits the format of the site. Media articles, blog posts, live broadcasts, videos. We will deal with all this in the next section, but get ready now – we need content, we can’t do without communication.
Speeches
A personal brand is about publicity, even if it’s on Instagram Stories, even if it’s live on national TV, but it’s about publicity. You need to speak in front of people either live or online. Try to attend industry conferences, forums, local meetings, etc. When you speak in front of your own colleagues, competitors and partners, you become an expert in the eyes of other experts, and that’s worth a lot.
Of course, the level and value of those speeches must be worthy. If you do not have such experience yet, start with beginners and students. Practice at live broadcasts and webinars, hold a meeting with students from your own university, etc.
Analytics
Track the results of your activities to determine how and what to do next:
- which publications get reposted, commented on more;
- how the number of followers is changing;
- How often they personally reach out through the site, social media, etc;
- how do they respond to new publication formats;
- what subscribers want, what they are interested in (you can find out through surveys).
You need to collect this data in order to understand whether you have chosen the right vector. Maybe you think your blog articles are phenomenal for their depth and large volume, and 7 out of 10 subscribers read you for short and sparkling stories about your work.
Gradually, you’ll compare these metrics and statistics to your goals and milestones to adjust your entire strategy. Now it’s time to deal with the nuances.
It may seem that you have to go everywhere and make yourself known, and then things will go great. But it’s not that simple, because there are nuances.
Nuance #1: Not everywhere is your target audience.
Nuance #2: not all types of content work the same everywhere.
Nuance #3: creating content is long, expensive and challenging.
That’s why you need to choose the most promising ones that are close to you, your audience, your goal. It is better to first use 2-3 main channels and experiment gradually with others. Below we show you what types of content you can use to promote your personal brand.
