What Aldi’s $3.4 billion investment means for the supermarket industry

Aldi discount food store announced a $3.4 billion investment into 2,500 new store locations by 2022. According to Supermarket News, this would make Aldi the third largest grocery chain in the U.S. (in store count). Walmart and Kroger are the largest chains in the U.S. currently. This announcement comes a few moths after announcing a $1.6 billion renovation and remodeling of 1,300 stores.

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Supermarket Advertising improves Small Business Exposure

Exposure improves business. It’s as simple as that. Without exposing your business, products or services to your target market, your market will literally not even know you exist. What’s not so simple? Figuring out how.

Okay, so you have a small business. That means your target market is most likely the local community, the people in your backyard. So, how do you reach them?

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Amazon is Lending to Small Businesses

Amazon is becoming more than just an e-commerce platform. It already has a hand in just about any business you can think of - automobiles, fitness, apparel, electronics… But, if Amazon’s marketplace isn’t enough evidence, check out its recent purchase of Whole Foods for $13.7 billion.

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Recruiting on Snapchat, are you missing out?

Businesses are recruiting talent through all social media platforms, even Snapchat. Why? A lot of businesses are looking for millennial employees, and Snapchat has one of the biggest millennial audiences. In fact, about 86 percent of working people in their first decade of employment use social media to search for job openings and potential employers.

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Why having a website is important for your small business

No website means lost business. Over 2 billion people across the world use the internet, and 70 percent of them use it everyday. Still, some small businesses are failing to raise their sales with one simple fix: a website.

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