Brand Bar: A Realtor’s Best Friend

Advertising in your local supermarket can greatly increase your business’ renown. Brand bars in particular, allow you to literally put your advertisements in the hands of your customers. Brand bars are tools that separate groceries at every checkout line. Unlike traditional supermarket dividers, however, our versatile brand bars feature a 16-inch wide billboard that displays a double-sided advertisement, guaranteeing exposure and engagement with your local market. But how are brand bars effective? 

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Why Should you Advertise in your Local Supermarket

The goal of effective advertising is not about reaching as many people as possible. The goal is to connect to the right people; the people that are interested in your business and its products. If you’re looking to connect with the right people, think about advertising in your local supermarket. Yeah, the people are mainly there for the food. But also, these stores have visitors that are not only in your target market, but they’re literally in your backyard. What an opportunity to make some local connections for your local business!

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Shopping Cart Advertisements

 

So yeah, shopping carts are not super tech-savvy (yet). But, think about it? What better way to gain brand awareness that having your business literally in front of potential customers for their entire shopping trip? 

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Undeniable Truth About Branding

When you think of branding, the first thing that comes to mind is most likely a legendary logo or an iconic catchphrase. While these are essential pieces of successful branding, at its core branding is about how the customer perceives your business. 

When it comes to branding, the goal is to create a positive and memorable image of your business for consumers whether that’s through a logo, a website, good reviews, or through the actual service. In fact, a successful branding campaign should be a combination of all these elements that in return, creates brand loyalty and builds your customer base. 

Here are a few more reasons why branding is so important:

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Importance of Print Collateral

Alright, so we’ve talked a lot about digital marketing and it's importance in the current business landscape. While it is wholeheartedly true, we should remember that it's still very important to brand your business in the real world. So, let’s talk about print collateral.

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