Why Your Small Business Needs a Blog

Your competitors are hogging on your online market share. Blogging, including engaging your target market on social media can be highly valuable. It can be a powerful marketing channel with great rewards for your small business.

Create an avenue for open communication between your business and potential customers. Creating an interactive online community shows you care and ready to listen and solve issues your customers might be experiencing.

Apart from conversing with your prospects and customers on your blog, you keep them up-to-date with current information about your business, products and services. You link to your clients through blogging. Here are two reasons your small business needs a blog:

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Why Office Culture is so Important

The essence of office culture goes without saying. As the modern office continues to evolve, the importance of corporate culture cannot be overlooked. Here’re three benefits of workplace culture:

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The Best Time to Post on Social Media

Social media platforms are a great way to keep in touch with your current audience. It takes more than the right caption, an attractive photo and a set of hashtags, you must determine the right time to post. The right timing for posting ensures you attain optimal reach. Different social platforms have unique timings for postings.

  1. Understanding Your Audience

Key to finding the right time to post on social media is understanding your audience. When do they tend to hang out on the particular platform? Many users go on social media when free such as over lunch break and after work.

Therefore, you can post at around midday or after 5p.m over the weekday. It’s believed that most people are out and about over the weekend and thus don’t get time to engage on social media. However, note that the specific time for posting varies from one social platform to another.

What it means is that the right time to post depends on your audience. Find out more about them to find the right time to post on Instagram. Different time zones also mean they’ll be online on social media at different times. Use Instagram Insights to help you find the right time to make posts.

  1. Hashtags

Although hashtag was first used on Twitter, today it’s used on Facebook, Instagram and Pinterest. The symbol “#” is used to represent the hashtag when followed by a phrase or word. A hashtag contains no punctuation nor spaces. Use them to organize content practically across various small business social media platforms.

Hashtags are simple, but develop many small communities of the same content. The tags are searchable and linkable to outside sources of the same theme. They can help you determine the right time to make posts on Instagram.

Still not sure of the right time to post on Instagram? Contact us for more information on determining the right time to post on your social platform.



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Why is Supermarket Advertising Effective?

Supermarket marketing is effective, explaining why such businesses often succeed. However, that only happens if the right advertising strategies are put in place. Here’s why advertising for supermarkets work:

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Why Your Small Business Needs a Website

According to Entrepreneur.com, 46% of small businesses have not invested in a website. That’s alarming considering the many benefits that come with having an online presence. Over 2 billion people worldwide access the internet on a daily basis. Moreover, websites provide a cost-effective way for small businesses to market their products and services.

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