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If you want to dig deeper, here’s a selection of books to help you build and promote your personal brand.
Tom Peters, “Turn Yourself into a Brand! 50 Sure Ways to Stop Being Mediocre.”
Unusual narration, lots of advice, stories, and motivation from a consulting expert who has worked with Microsoft, Intel, Coca-Cola, Starbucks.
Hubert K. Rampersad, “Authentic Personal Brand. Sell yourself when no one else is buying.”
A gentle model for building a personal brand by pushing back on your own goals, desires, and values. The authors offer a step-by-step path that will help both top managers and novice professionals in their careers.
Andrey Ryabykh and Veronika Kirillova (Nika Zebra) “Personal brand: creation and promotion.
Book-guide from practitioners from the CIS, which explores what to do and how to create, package and promote a personal brand.
Igor Mann, “Number 1.
A book from one of the most famous experts in marketing on how to become #1 in what you do. Igor Mann shares a whole host of tools and lots of advice, not about the personal brand itself, but about achieving the expertise that is at the heart of the brand.
How to live with it and what to do to promote a personal brand
- Dig deep within yourself and understand what it’s for. What goals you can and should set.
- Assemble your Lego frame, and do not be afraid that at first it will look faintly like a sports car like Ferrari.
- Write down the strategy, milestones, goals, resources, necessary tools and communication channels.
- Create and distribute (!) valuable, useful content. Try to give back more and share sincerely.
- Involve your audience, be open – this will help you get lots of new ideas.
- Be patient. Work systematically, analyze metrics, adjust strategy, experiment and repeat what worked.
- Pump up your personal brand topic through books and related areas. Pump up your skills in terms of content, engagement, and public speaking.
