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When you understand the products, who you are, and generally have it all packaged into a single image, you can get down to choosing a site. A what-what? What site?
It’s simple. I believe you can only develop a personal brand on social media and the Internet in general through content. The idea of personal introductions doesn’t fall away, but it’s not scalable well, so I’m betting on a platform.
Again, you can move your personal brand through offline platforms. That’s speaking at conferences, for example.
But since they are quite rare, not many people go to them, and perhaps they are not in your city, I propose to use the Internet. But there are also different possibilities.
- A blog site. This is the site on which you are now. Relevant for a huge number of search queries in seo;
- Instagram. A network built on images (although text and video are important too). Relevant for “inspirational” areas;
- YouTube. Video platform. Relevant for entertainment content, even if it is business or inspirational;
- Facebook. Relevant for political, government and business (big) topics.
As you can see, there is no one and best platform. The audience is spread out. Although all sites have a little bit of everyone. But here you need to think not only in terms of “where my audience” but “where it is the most active, where I can distinguish myself, and where there is less competition.
That’s when, when you combine all the factors, you can get the best results.
Content
This is a real dilemma for many people. I especially often hear the phrase, “I don’t have the talent to write/perform on camera/photograph.”
And I won’t hesitate to tell you – that’s total bullshit. Everyone has talent. Although it would be more correct to say, no one has it, and all of it is acquired by his own toil and sweat.
So think about what you will write on the selected site that people are not only studied you as a phenomenon, but monetization of the personal brand, too, took place through their purchases from you.
On this case, without going into detail (it stretches for another 5-6 pages), but in general strokes will give you the direction of your efforts:
- Farmer. You broadcast purely on their professional subjects (if you are a makeup artist, then write about makeup);
- Bazaar. You broadcast near-purpose topics (if you are a makeup artist, then write about beauty);
- Leftist. You talk about everything about everything. In other words, everything that is not related to your profession, but interesting to people.
The most difficult model of content is “Leftist” because you need to position yourself as a cool person, and then, smoothly transfer the subscriber to your product.
“Bazaar” is necessary if you have limited professional content, or it simply is not interesting for the audience.
Personally, I chose the strategy “Farmer”, it immediately shows my expertise, and thus brings the most targeted customers, who understand who I am and what their problems I can solve.
