The main thing you have to understand is that there is no free promotion. You either pay with money or time.
Even if you hire a person who you will pay a salary and ask to attract people for free, you will still get paid, just like I said, for the time this person works.
Promoting a personal brand in any field is the same as promoting a business. Which means you have to treat the investment as an investment, not as an expense.
That is, if you have invested $ 1000, then you should at least make as much (on the products that you have identified), and at most 2-3-4-10 times more.
But I, not me, if I do not give a list of ways, including allegedly free. But again, without a deep dive. At the extreme, if you have questions, then post them in the comments and I’ll answer them (yes, yes, for free and I won’t sell anything). So, possible options for attracting people:
- Targeted advertising;
- SFS (mutual PR);
- Guest posts in other communities;
- Activity in professional communities;
- Direct activity with the target client;
- SEO promotion;
- Celebrity interviews.
I could, of course, write dozens more ways to get clients for free, but it would all be for nothing. You will only lose time, and get crumbs. And in consequence say that “personal brand does not work.
So, again, treat it as a business and you’ll be happy, and you will have a successful personal brand.