The secret to sales success is not even that much of a secret; most of it is common sense slightly tweaked for the 21st century. Here are some infallible sales success secrets that have guaranteed results.

Be Your Clients’ Best Friend
At your small business’s checkout, ask for the customer’s email address so that you can notify them about future sales and discounts. If your business is online, exchange an eBook for email information. Target customers via email for increased conversions.

Brag About Your Success
Provide social proof of success. When you showcase your small business, and the services it offers have delivered on what it promises, this establishes you as a leader in your field.

Comfort Your Clients
Comfort your customers if they have suspicions about whether your product or service works by showing confidence and results. Marketing can focus on a money-back guarantees or one to one, tailor-made sales pitches.

Mastering the Art of Storytelling
Everyone enjoys a good story. Engage people on an emotional level by describing the journey a product took before it was perfect or offering them the entertaining details on what it took for you to be there for them today. Stories are more relatable than a million bullet points.