Managing multiple social media accounts can be a daunting task when you want to be as efficient as possible. Whether you are running accounts for different clients and you need to be more organized, or you are promoting your own brand on multiple surfaces, it is easier to have everything easily accessible. Luckily you aren’t the only person going through this. There are many apps that you can use to help you in your endeavors. Many are alike and many are different, depending on what you want out of it is up to you. Here is a list of the best social media management apps for different purposes.
This is the best app to manage multiple accounts and posting content. It is great for a person managing a few accounts, or an agency handling hundreds of clients. Add as many accounts as you would like, and here you will be able to schedule your content according to your marketing campaign and view everything on one dashboard.
If you are looking for the analytics to your marketing campaign, then you should try out Hubspot. There are many apps that support scheduling and posting content through multiple accounts, but few actually show you the data metrics of your content. You can directly see which post led to the most leads or purchases.
This one is pretty self explanatory. If you handle accounts solely on Twitter, then this the app for you. Twitter is fast paced and handling one account can be overwhelming. TweetDeck allows you to manage multiple conversations through different accounts on one platform, and at no cost!
If This Then That is a great automation tool to manage multiple apps, websites, and social media platforms. This tool will make covering these platforms easily when you are running a blog, a website, and a few social media accounts. You enter a function which is the “If This”, and you enter a “Then That” which is what will happen for that function. For example, if I post a blog on my website, then I post the link to my Twitter and Instagram accounts.
Buffer is amazing in that it does everything you need it to do. You can manage and schedule content as you please, check out data metrics for your posted content. If you are less experienced in the realm of social media, Buffer helps post content at the best possible times throughout the day.
I hope this list narrows down your choices when choosing a tool for your marketing campaign. If you are still having trouble managing your social media accounts, contact us at inMark Media.