It’s no secret that a social media presence is essential to keep your business relevant. And, the importance of a presence is only growing—quickly. Luckily, a larger social media reach can help your business stay on top of the trends and increase its revenue. And, even more lucky? We have the secrets to do so:
Follow those who matter
If you want a lot of people to see your social media messages, or to know your business exists, you’re going to have to put in some work.
Everyone knows the saying if a tree falls in the middle of the woods and no one is there to see it, did it even fall? Great content works the same way. Posting relatable, exciting, or attractive content won’t guarantee a return on an investment if your audience small. To increase your followers, you’ll want to enact strategic following. Strategic following basically means exactly what it says: strategically following certain accounts to attract followers. Here’s how it’s done:
Jane runs a local coffee business. She just started up her business’ twitter and Instagram accounts, and she really want to begin a social media giveaway campaign to promote her new store location. But, she only has 10 followers.
To strategically follow, Jane should check out other coffee shops in her area, go to their followers, and follow accounts she believes would enjoy her content.
She can even try to search for accounts from her town or county, including chamber of commerce Instagrams.
These are great starting points for any business to build up their following. If you don’t have a brick-and-mortar store, and are not worried about locality in terms of your followers, you can search and follow by hashtags too. Jane might look up a hashtag like “#localcoffee” and follow some accounts that are posting with that hashtag.
Tag it up
Speaking of hashtags, they’re great tools your business can use to boost your social media reach, too.
Each post should contain at least 15 hashtags. Hashtags can either be specific to each post or specific to your entire account. Groups of hashtags don’t take long to compose and are an extremely beneficial tool to enhance your accounts. Write out a couple hashtag combinations in the notes app on your phone for safe keeping. Then, when you’re ready to use them, copy and paste them to your posts with ease.
Let’s take the coffee shop example again, if you’re posting about some newly imported coffee beans you’re about to offer, you may want to hashtag words like “#coffeebeans #newcoffee #importedcoffee” etc.
Less is more
When composing hashtags to add to your posts, try to think of words and phrases that people will actually search. #newlyimportedcoffeefromanothercountry will probably never be searched. Don’t waste time composing overly complicated and long hashtags.
In the same respect, make sure your hashtags are relevant. People want to see what they’re searching for. Don’t post #water in a coffee picture—it’s confusing and frustrating to users.
Interaction for a reaction
Simply posting content just won’t cut it. Although traffics is continually growing on all social media sites, so is the competition.
To stand out among the masses, you’re going to need something a little extra than good posts and hashtags.
Instagram stories are a great way to gauge and increase your following. They also help you engage more with your followers: you can post polls or questions on your stories that your followers can answer directly.
It’s important to interact with who you follow, too. If you have new followers, follow them back, like their pictures, and comment something insightful and specific. It’s usually pretty obvious when a company just copy and pastes the same “Great post!” comment.
If you’re ready to grow your social media presence and reach, but you’re uncertain that you fully understand social media platforms and their benefits, reach out to a company who does.
Social media is an investment that is too crucial to mess around with. But, if you follow these steps, your company may be on the road to social media success in no time.