As a business owner, you may be thinking of new ways to advertise and brand yourself. Depending on who your target audience is, your form of advertising should reflect your audience. If you are looking more for a large reach, maybe TV ads or broadcasting will do. But, how many people actually pay attention to those nowadays.
What if you are looking to reach your local market? I would say a newspaper ad of some sort will do you justice, but then again, who actually reads those anyways. On top of people not reading it, you are paying tons of money for your ad to get cycled once a week for a month.
Enter inMark’s supermarket advertising!
Here are a few benefits of investing in supermarket advertising.
Sometimes with ads, you don’t really know who you are advertising to. You may have a great ad, but you are reaching the wrong people. What is an ad without the right audience anyway? For a business working locally, your audience is the local persona. There is no better way to reach them, than their local supermarket!
Unlike other forms of advertising in which you will be competing for ad space with other businesses of all kinds, some different, some the same as yours. Supermarket advertising with inMark is exclusive to your local audience and with limited space, your business will be the only one of your kind.
Now you are the exclusive business in your local supermarket, so what? Well, let us explain. The average grocery shopper goes to their local market 2 to 3 times a week. That is 8 to 12 times a month! Depending on how long your ad is up, the consumer will be seeing your add multiple times over the course of 6 months to a year!
Everything you do is done with the thought of your branding in mind. That is why consumers repeatedly looking at your ad will significantly raise the chance of them calling you in their time of need. You will be a familiar face in their consciousness.
They may not need your service or product the first time they see your ad, but they will constantly see your ad. Next time they do need your service or product, you will be on their mind.
Contact us at inMark Media and we can set up a quick phone call or appointment to get you started!