Whether you’re running an existing company, or attempting to get a start-up off the ground, brand recognition is an imperative to long-term success and costumer loyalty. Sure, some consumers may buy your product just because they like your product. But, many of the purchasing decisions consumers make are directly relative to how they feel about a brand, its mission, and the status they receive, or believe they receive, after purchasing that brand.
All of these aspects are known as your company’s brand awareness: how familiar your costumers are with what your brand stands for, the quality it produces, and the manner in which it produces. A great brand awareness helps retain and attract consistent costumers. Costumers who feel welcomed by a brand are more likely to purchase from that brand again. This turns the once product-induced purchase (which tends to be short-term, unpredictable, and inconsistent) into a brand-induced purchase (longer-term, predictable, consistent).
So, how do you build brand awareness? There are many different avenues to reach an optimal brand awareness, but one of the most important things to do, first, is understand who and where you target market is. Many businesses overlook this crucial step which leads them to chose advertising avenues, like newspaper advertisements or commercials, that contribute very little to their bottom line or brand awareness.
Grocery dividers in local supermarkets offer an optimal solution for creating local brand awareness. Your brand is much more than your company’s logo and design. It’s the overall message you send to your consumers—including where your advertisements are located. For a local business whose target market is the local clientele, advertising in the neighborhood supermarket is the smartest avenue for brand awareness. Why? Check it out:
- It shows that you care
Costumers want to feel cared about, more than anything. They want to feel like more than just another number or sale. Grocery dividers do just that. If you’re so in tune with your target market, that you know where they are just about every week (if not more than once a week), they’re going to feel appreciated.
- No changing channels
Okay, so maybe you believe your local TV station is a better fit for your advertisements. Well, how are you so positive that consumers are even watching your advertisement? Or, that those consumers are in your target market? Your target market is at the supermarket, and they almost always have to wait in line, so advertising on grocery dividers creates almost guaranteed exposure.
- It’s only you
When you commit to advertising your business in your local supermarket with inMark media, you are given the opportunity to do so exclusively. This already sets you apart from your competitors, because you are literally the only business in your industry that your target market is going to see at least once a week during their shopping trips.
If you’re ready to take your business and brand to the next level and establish a stronger brand awareness throughout your local target market, learn more about inMark media’s supermarket advertisements here: https://inmarkmg.com/supermarkets/