Learning to utilize supermarket advertising will help your local business gain exposure where it counts. Marketing opportunities are easy to come by, but the right one will properly brand your business into a household name.
Using the old fashioned print advertising won’t get you anywhere nowadays. Let’s be honest, not many people pick up newspapers today. TV advertising can work, but you have to localize the commercials, it costs too much, and at the end of the day people will probably be distracted while it is playing. Now take a look at how supermarket advertising benefits your local business.
Your target audience is the most important part about your ad. You can have the best ad, but targeting the wrong audience will get you no where. When you choose to advertise in supermarkets, you choose which supermarket will have the most leads for you as a business. A local supermarket, with local shoppers, will definitely help your local business. Even if those shoppers don’t need your service, they can point someone else in your direction.
Once you know who your target audience is, you can focus on how they will see your ad. Of course there are many ways to reach people. Have you ever thought about in the supermarket where they visit 2 to 3 times a week? Our ads are strategically placed around the store whether its our welcome centers at the entrance of the store, or at the end with our brand bars at the grocery belt. People will see your ad but it won’t be successful unless it leaves an impression.
How do you leave a long lasting impression? Repetition is key. The more time your target audience spends in the store, the longer they are exposed to your business. These shoppers will see your ad every time they need to grab something at the supermarket. They’ll know your company subconsciously even if they don’t want to.
Now that you know how to utilize supermarket advertising, contact us at inMark Media to get started!