Supermarket Advertising: Repetition is Key

How many times have you seen a Coke-a-cola commercial on TV in the past 6…


Disadvantages of Magazine Advertising

A business owner like yourself wants the best exposure for the baby being…


Theory of Diffusion of Innovation Explained

Great! You have a new product that you think will change the world, now how do…


Diffusion of Innovation

Marketing a new product requires a lot in terms of planning, promoting, etc.…