Thanks to social networks, the world has become more transparent: Today you can find information about any person in just a couple of seconds. In the same amount of time it is possible to tell a wider audience about yourself and your projects. Therefore, managing a personal brand becomes especially relevant: it is important to choose not only where and how, but also what to tell.
Developed personal brand can be a universal key to self-realization and help in any field. It can help you find a new job, make useful contacts, get a role, sell a product or service and strengthen your company’s brand.
- If you’re just starting out in your career and ready to make a name for yourself to the world, a personal brand comes in handy to get attention. People like to follow newcomers, they like the sincerity with which a novice blogger admits his mistakes. Subscribers participate in his personal growth, and therefore get more involved.
- If you are planning to start your own business, a personal brand will help you build up against your competitors and attract loyal customers. In addition, today’s personal brand no longer competes with the company brand; instead, it supports it.
- If you want to move up the career ladder quickly, you can’t do without a personal brand, either. When it comes to promotions, whom will the manager choose: an employee who is known only for coming in at 10:00 sharp and leaving at 19:00, or a specialist who participates in all conferences and writes articles for the industry media? Obviously, they will choose the one whose activity is more noticeable.
One of the most important things in building a personal brand is to remain yourself. Don’t broadcast what you’re not close to just because others are talking about it. People are quick to see the falsity and won’t support you. When you are sincere and open, it’s only a matter of time before you find your audience.