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That’s right, the main purpose of creating a personal brand and promoting it is not fame. Remember that! The main goal is money. And if you don’t now understand how developing a personal brand will bring you money, then stop.
Without a monetary goal, everything will quickly drift away into oblivion. It will become a hobby. And every hobby is not a regular hobby, and more often than not, it ends when there are gaps.
In the case of business, there are no gaps if “purpose matters.” And to make it easier for you to decide how to monetize your personal brand, I’ll give you some ways to decide. And then I’ll tell you which one is the best of the best:
Selling your services or products (classic of the genre);
Dating monetization (getting a percentage of transactions between people);
Recommendations (you get paid to recommend you).
Perhaps that’s it. Not so much. But what’s the first item alone worth! I would say everything. It will make you as golden as Scrooge McDuck.
So my recommendation is where to start: Think right now about your product line (whether it’s consulting, training, or physical products) and you can even figure out how you’re going to sell them.
But in any scenario, even without your products, through your personal brand you will keep such an asset inside you that in any crisis you will always stay afloat.
A personal brand is something that does not lose value over time, it is not a currency exchange rate. If you promote your personal brand and develop it, it will work forever. Or to quote the classics, “First you work for a name. And then the name works for you.”
